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574: Trade Your Fear

Working on a sustainable or cause-driven business is full of fear.

You can keep your fears, if you want to. Or, you can trade them.

Trade fear for skills

Often, when we’re hit with fear, it’s because we don’t know how to do something we need to do. We’re entitled to this fear. But if we choose, we can trade that fear for the skill we lack. It must be a trade, you cannot keep both.

Trade fear for experience

Sometimes, our fears are born out of failure. We tried something, it didn’t work, and that caused us pain. That process gifted us with a fear, which we can trade if we choose. If we permit ourselves to accrue enough of it, we can trade it for experience. It must be a trade, you cannot keep both.

Trade fear for care

The unknown can be scary. Sometimes, when we’re hit with fear, it’s because we have no idea what comes next for us and our team. There could be success, disaster, embarrassment, pain, who knows. But if we care enough about our cause, our team, and those we wish to serve, we create a debt that is paid with our fear. It’s a trade, you cannot keep both.

Fear isn’t a bad thing, really, is it. It’s a currency. Spend wisely.

Tip: If you’d like the marketplace to know you care enough to put their needs first, check out


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Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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586: Social Proof VS Ego Stroke

It’s all about the customer, not the business, and that’s why most companies don’t choose these endorsements. They like the ones that make them feel good, instead. Which will you choose for your website?

582: Unnatural Marketing

Your natural enables your genius. Their natural makes those breakthroughs theirs. Those who compete against you are unlikely to understand this. That’s your advantage.

You are creating what matters.

So how can we help you
sell it better & make more impact?

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