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574: Trade Your Fear

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Working on a sustainable or cause-driven business is full of fear.

You can keep your fears, if you want to. Or, you can trade them.

Trade fear for skills

Often, when we’re hit with fear, it’s because we don’t know how to do something we need to do. We’re entitled to this fear. But if we choose, we can trade that fear for the skill we lack. It must be a trade, you cannot keep both.

Trade fear for experience

Sometimes, our fears are born out of failure. We tried something, it didn’t work, and that caused us pain. That process gifted us with a fear, which we can trade if we choose. If we permit ourselves to accrue enough of it, we can trade it for experience. It must be a trade, you cannot keep both.

Trade fear for care

The unknown can be scary. Sometimes, when we’re hit with fear, it’s because we have no idea what comes next for us and our team. There could be success, disaster, embarrassment, pain, who knows. But if we care enough about our cause, our team, and those we wish to serve, we create a debt that is paid with our fear. It’s a trade, you cannot keep both.

Fear isn’t a bad thing, really, is it. It’s a currency. Spend wisely.

Tip: If you’d like the marketplace to know you care enough to put their needs first, check out


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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

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678: Getting What You Ordered

We get what we order. Sometimes we don’t order well, sometimes we don’t order specifically enough. Sometimes we’re not brave enough to send it back if it was genuinely wrong. But we always get what we order.

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677: Anticomfort

Doing the right thing isn’t usually very comfortable.
It may not be comfortable, but there’s comfort to be found in the knowledge that you’re building a better future.

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676: We Need You To Do It

Delegation and systemization is really important for growing teams. Those activities should help reveal what we need you to do more than anybody else.
What does your team need you – and only you – to do?
Do that today. We’re relying on you.

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675: Mediocrity vs Creativity

Creativity might not work.
Social media posts that routinely share awards and team members favorite coffee won’t get you any attention. Nobody cares. But it’s safe and easy. You can pay anybody to make these.

You are creating what matters.

So how can we help you
sell it better & make more impact?

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