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556: Sustainable Businesses Losing Meaning

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How many sustainable businesses do you think start up but lose their meaning along the way?

Culprit 1: The marketing world

When faced with the promise of untold riches with a single technique or purchase, many experience a lull in their convictions. The Facebook ad that will ‘change your life.’ ‘You’re only one funnel away’ to success beyond measure. It’s a lie, but one many choose to believe.

It takes a brave soul to stand off against these messages. Moreover, it takes a better message to avoid the allure of such temptations. A message that is clear for you, but also for those you wish to serve. A message they too can believe in. One that makes marketing a pleasure–an act of service–rather than a pursuit of hidden riches.

Culprit 2: The rest of the world

When partners screw you over, customers leave bad reviews, and causes we vow to support only seem to get worse, disillusionment can be understandable.

Surely, the world was not designed for businesses like yours. It doesn’t quite know what to do with difference makers, do they deserve our support, or our ridicule? Are they stronger than the rest of us, or push-overs we can walk over if we choose?

The solution

We remain sustainable, ethical, cause-driven, through our definiteness of purpose and our ability to communicate that purpose effectively. To communicate it through the eyes of those we’d like to serve, rather than our own.

To tell a more powerful story than our conventional counterparts ever could.

Tip: If you need help crafting that story, BuiltForImpact.net can help with that.

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Adam’s Daily Post

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters for the betterment of your cause.

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707: Worth Is Relative

How much is your furniture worth?
I’m about to move countries. So there’s furniture for sale. How much is it worth?
Worth is relative. It’s not about the item on offer. It’s about the relationship, the focus, and the commitment to those in your care.

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705: Make Them

When you write a blog post and publish it, it becomes live for the whole world to see.
Surely, then, people who have the problem you’re presenting will read your post and move forward with your call to action, right?
However, the problem is this: “People” aren’t reading it.

You are creating what matters.

So how can we help you
sell it better & make more impact?

Built For Impact

BuiltForImpact Websites

by Fairhead Creative

BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.

Mosaic

Mosaic Marketing Optimization

by Fairhead Creative

Mosaic is a marketing optmization platform to give you specific actionable ROI-calculated recommendations rather than just data.

Marketing Isn't About You

Marketing Isn't About You

by Adam Fairhead

Our latest book to help you understand the two things that matters if you sell things that matter. Get 3 chapters free:

Marketing Review

Insights & Creative Marketing Review

by Fairhead Creative

Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.