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June 17, 2019     Daily Post

The Best Products Aren’t On The Shelves

But the products with the best stories are.

  • We don’t buy products. Clothes, jewelry, smartphones, we don’t buy “the thing”.
  • We buy stories. Clothes, jewelry, smartphones, we buy what that thing says represents and how we feel about that.
  • Make better stories. You already want to make the best product possible, don’t you? What about the story you tell?

The best products didn’t make it to the shelves because they didn’t have a great story. If you want to stand out, sell better, and make more impact, tell a better story.

Tip: will help you tell a better story.