Your message should evolve, not change. When we allow it to evolve in response to those we wish to serve, it gets stronger. But when we just change it because we wanted to change it, it loses the overtones that make it effective.
Your culture should evolve, not change. When a team gets to make its mark–and that mark sticks around–that shared sense of ownership becomes the foundation you need in order to build the house you all want to live in.
Your mission should evolve, not change. A mission that doesn’t stick isn’t a mission, but a fleeting fancy. Nor is it a mission that will see the light of day, due to your lack of consistency and dedication to its cause.
Let these things learn and grow, through thoughtful nurturing, rather than forceful adamance. That’s where the success lies.
Tip: If you want to know how to nurture an effective marketing message, BuiltForImpact.net can help with that.
People don’t just buy your products. They buy why they exist. They buy as an expression of a shared belief.
If you’re opinion neutral, there’s no reason to buy beyond the need for an essential, marginalized commodity.
Are you opinion neutral? How can you be a little more yourself, for the benefit of your work and for those you wish to serve?
They’ll steal, that’s fine. I’ve had bodies of work stolen, even falsely attributed in award ceremonies – things that I made, and worked hard on – they‘ll steal, that’s fine.
In some cases, it’s indefensible; in others, our attorneys took care of it (and then some).
Don’t know how to make the sale? Sell more. You’ll find the pain behind the pain that needs solving, by spending more time with those you wish to serve. The disease (sales problems) is the cure (just keep selling).
What are you struggling with?
When you’re not that great, and everyone knows it, you’re safely discarded by the market.
When you’re the best, and everyone knows it, you’re able to influence significant change.
Are you being a selfish secret? What are you going to do about it?
When you go where they are and you call upon those who are not ideal – by casting a broad net or by focusing on the wrong people – then you will, naturally, attract lukewarm interest from an unpredictable array of individuals.
When you go where they are and you call upon those who are ideal – very specifically – the right people will be the ones to respond.
“I need all these things before I can launch.” “I need this sum of money before I begin.” “I need these things before I can become rich.”
Those who say these things are very sure of their words, considering they’ve never done it before.
Honestly: just start.