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546: The Things You Change, But Shouldn’t

Warning, if you’re changing these things, don’t:

  • Your message should evolve, not change. When we allow it to evolve in response to those we wish to serve, it gets stronger. But when we just change it because we wanted to change it, it loses the overtones that make it effective.
  • Your culture should evolve, not change. When a team gets to make its mark–and that mark sticks around–that shared sense of ownership becomes the foundation you need in order to build the house you all want to live in.
  • Your mission should evolve, not change. A mission that doesn’t stick isn’t a mission, but a fleeting fancy. Nor is it a mission that will see the light of day, due to your lack of consistency and dedication to its cause.

Let these things learn and grow, through thoughtful nurturing, rather than forceful adamance. That’s where the success lies.

Tip: If you want to know how to nurture an effective marketing message, BuiltForImpact.net can help with that.

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Adam’s Daily Post

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Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

559: The Future You’re Building

Do they make an impact? Well, they save us some money, right?
We create the world we want to live in with our purchases and our practices. What kind of a world is your company committed to building?

557: Documenting Greatness

Greatness can be documented. But it must be accompanied by great leadership to manifest. Within yourself. For the benefit for your cause-driven company, and for the benefit of those in your care.

You are creating what matters.

So how can we help you
sell it better & make more impact?

Built For Impact

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BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.

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Differencemakr

DifferenceMakr

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