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544: On Not Having Enough Traffic

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“I need more traffic to my website”

“I need more people following me on Instagram”

Let’s address these panic-stricken statements:

  • Is it traffic that we need? It sounds good, but when else in life are we ever desperate for…traffic? Traffic is rarely the goal, unless it’s a vanity goal.
  • Or is it conversions? This sounds even better, and they’re a necessary part of the process, but we can’t pay the bills with conversions, can we?
  • Or is it relationships? This sounds even better still, doesn’t it? Great market relationships are worth more than gold – by continuing to help people achieve their goals, they’ll continue to repay the favor.

When we agonize over the wrong goal (“traffic”) we don’t ask the right questions. How would our work change if we swapped “We need more traffic” with “We need more relationships”?

Tip: Building relationships starts with your marketing. BuiltForImpact.net can help you build relationships from your existing traffic.

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Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

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678: Getting What You Ordered

We get what we order. Sometimes we don’t order well, sometimes we don’t order specifically enough. Sometimes we’re not brave enough to send it back if it was genuinely wrong. But we always get what we order.

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677: Anticomfort

Doing the right thing isn’t usually very comfortable.
It may not be comfortable, but there’s comfort to be found in the knowledge that you’re building a better future.

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676: We Need You To Do It

Delegation and systemization is really important for growing teams. Those activities should help reveal what we need you to do more than anybody else.
What does your team need you – and only you – to do?
Do that today. We’re relying on you.

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675: Mediocrity vs Creativity

Creativity might not work.
Social media posts that routinely share awards and team members favorite coffee won’t get you any attention. Nobody cares. But it’s safe and easy. You can pay anybody to make these.

You are creating what matters.

So how can we help you
sell it better & make more impact?

Built For Impact

BuiltForImpact Websites

by Fairhead Creative

BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.

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Mosaic Marketing Optimization

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Mosaic is a marketing optmization platform to give you specific actionable ROI-calculated recommendations rather than just data.

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DifferenceMakr

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DifferenceMakr is an upcoming preeminent resource for those who want to make a difference.

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Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.