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544: On Not Having Enough Traffic

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“I need more traffic to my website”

“I need more people following me on Instagram”

Let’s address these panic-stricken statements:

  • Is it traffic that we need? It sounds good, but when else in life are we ever desperate for…traffic? Traffic is rarely the goal, unless it’s a vanity goal.
  • Or is it conversions? This sounds even better, and they’re a necessary part of the process, but we can’t pay the bills with conversions, can we?
  • Or is it relationships? This sounds even better still, doesn’t it? Great market relationships are worth more than gold – by continuing to help people achieve their goals, they’ll continue to repay the favor.

When we agonize over the wrong goal (“traffic”) we don’t ask the right questions. How would our work change if we swapped “We need more traffic” with “We need more relationships”?

Tip: Building relationships starts with your marketing. can help you build relationships from your existing traffic.


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Helping teams doing work that matters, do more of what matters.


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Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

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609: The Little Things We Buy

There are many items that we must keep stocked in our companies. These are just three that are frequently ‘out of stock’. Do you have enough respect, discipline and empathy in stock for your customers?

You are creating what matters.

So how can we help you
sell it better & make more impact?

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