Contact Us

542: What You Need VS What You Think You Need

Post thumbnail

What got them here won’t get them there:

  • We’re lousy fortune-tellers. What we think it’ll be like is not reality. Being rich. The successful launch. Doubling revenue. Overcoming that health condition. Owning that new thing. The promise, and the reality, are vastly different from each other.
  • Communicating this to the market is futile. Everyone wants to find out for themselves that riches won’t make them happy. That increasing revenue is a moving target. That being healthier is a moving target. That the allure of the item will fade.
  • But leading the market is paramount, and that starts where they are. If we’re in business to serve, we must meet them where they are, then raise their ambition to what is possible for them. To only do the former will only humor them, not help them. To only attempt the latter is to miss the opportunity to help them at all.

What they think they need may not get them there. But it can be a good place for us to start.

Tip: This all lives and dies on your ability to communicate well with the market. can help you with that.



Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.


Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

The Huffington Post Inc. Amazon
Podcasts TNW Barnes&Noble
The Huffington Post Inc. Amazon Barnes&Noble Podcasts TNW

My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

Post thumbnail

609: The Little Things We Buy

There are many items that we must keep stocked in our companies. These are just three that are frequently ‘out of stock’. Do you have enough respect, discipline and empathy in stock for your customers?

You are creating what matters.

So how can we help you
sell it better & make more impact?

Built For Impact

BuiltForImpact Websites

by Fairhead Creative

BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.


Mosaic Marketing Optimization

by Fairhead Creative

Mosaic is a marketing optmization platform to give you specific actionable ROI-calculated recommendations rather than just data.



by Fairhead Media

DifferenceMakr is an upcoming preeminent resource for those who want to make a difference.

Marketing Review

Insights & Creative Marketing Review

by Fairhead Creative

Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.