We’re lousy fortune-tellers. What we think it’ll be like is not reality. Being rich. The successful launch. Doubling revenue. Overcoming that health condition. Owning that new thing. The promise, and the reality, are vastly different from each other.
Communicating this to the market is futile. Everyone wants to find out for themselves that riches won’t make them happy. That increasing revenue is a moving target. That being healthier is a moving target. That the allure of the item will fade.
But leading the market is paramount, and that starts where they are. If we’re in business to serve, we must meet them where they are, then raise their ambition to what is possible for them. To only do the former will only humor them, not help them. To only attempt the latter is to miss the opportunity to help them at all.
What they think they need may not get them there. But it can be a good place for us to start.
Tip: This all lives and dies on your ability to communicate well with the market. BuiltForImpact.net can help you with that.
“What will it take” nurtures mindful contributions of time and cash, enabling them to be efficient and essentialist with their resources. This mindset outperforms and outlasts chaotic competitors stuck doing whatever it takes.
The tools are designed to prevent people from solving problems. Otherwise they’d optimize their designs for connecting with the right people and fostering relationships, instead of pandering for Likes and rewarding consumption. You’re not supposed to leave, remember? Because ads.
Important work needs no reactive behavior. If you’re moving fast, you’re reacting to things that come your way, rather than really considering things and acting in their best interests.
Slow is smooth, and smooth is fast.
“The path to success is to not buy sensationalist crap like this. Focus on doing your meaningful work for those you wish to serve, no shortcuts.”
I decided to save you the embarrassment by writing this blog post instead.