The power in a meaningful company doing work that matters is in the people’s will to sustain the pursuit of being better. Nobody can take that away from you besides you.
June 5 2019
Is your–and your market’s–mindset holding your business back?
- We can’t serve the market if it can’t see itself being served. If it can’t visualize itself without this problem anymore. If it’s trapped in a fog of certainty that things must be the way they are. Our job is to help those we wish to serve understand who they truly are, to elevate their belief in what’s possible for them.
- We can’t create maximum impact if we have the wrong idea about service. If we don’t see how connected we are with the impact we want to make. If our sense of self ends with our primal needs, rather than our connection to others. So our job is to also maintain an understanding of who we truly are, and what is possible of us.
If the market was going to figure this out on its own, it would have done so already. It hasn’t. So it’s up to you to show them what greatness really looks like.
Tip: You can communicate this in your marketing. BuiltForImpact.net will help you do that.