The size of our results is limited by how far we delay the How:
- What + How = Dilution. You’re deciding what to do based on what your current constraints, skills, and beliefs. This dilutes you’re ability to do anything.
- What – How = Vision. You’re not considering if it’s possible. You’re simply focusing on what the destination is, unhindered by constraints.
- **How – What = Massive Action. **You’re not considering if it’s possible. You’re simply doing whatever you need to do to make it happen.
By separating the What from the How, we tell ourselves a better story – one that will create a bigger, better result.
What’s your story?
Tip: Your customers and prospects probably aren’t separating these, limiting their story. You can rewrite their story with your marketing. BuiltForImpact.net can help you do that.