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525: What We’re Saying When We’re Not Communicating

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How often do you inadvertently communicate negative message to your prospects and customers?

  • “Sorry, let’s reschedule, again” actually says, “You’re not very important.” Otherwise the new opportunity wouldn’t have taken priority, right?
  • “Please leave a message after the tone” actually says, “You’re not worth my time.” Otherwise they would have picked up the phone, right?
  • “There’s been a change of plan” actually says, “You don’t get to get my best.” Otherwise the promise would have been kept as planned, right.

Whether we mean to say these things or not is not the point. In the moment, it’s how other people will interpret it. Interpretation matters: forget what you think your marketing says, what does it really say to those you wish to serve?

Tip: If you want to make sure you cover the bases in you marketing message, communicating clearly to your audience, not just to yourself, BuiltForImpact.net can help.

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609: The Little Things We Buy

There are many items that we must keep stocked in our companies. These are just three that are frequently ‘out of stock’. Do you have enough respect, discipline and empathy in stock for your customers?

You are creating what matters.

So how can we help you
sell it better & make more impact?

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