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525: What We’re Saying When We’re Not Communicating

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How often do you inadvertently communicate negative message to your prospects and customers?

  • “Sorry, let’s reschedule, again” actually says, “You’re not very important.” Otherwise the new opportunity wouldn’t have taken priority, right?
  • “Please leave a message after the tone” actually says, “You’re not worth my time.” Otherwise they would have picked up the phone, right?
  • “There’s been a change of plan” actually says, “You don’t get to get my best.” Otherwise the promise would have been kept as planned, right.

Whether we mean to say these things or not is not the point. In the moment, it’s how other people will interpret it. Interpretation matters: forget what you think your marketing says, what does it really say to those you wish to serve?

Tip: If you want to make sure you cover the bases in you marketing message, communicating clearly to your audience, not just to yourself, BuiltForImpact.net can help.

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678: Getting What You Ordered

We get what we order. Sometimes we don’t order well, sometimes we don’t order specifically enough. Sometimes we’re not brave enough to send it back if it was genuinely wrong. But we always get what we order.

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677: Anticomfort

Doing the right thing isn’t usually very comfortable.
It may not be comfortable, but there’s comfort to be found in the knowledge that you’re building a better future.

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676: We Need You To Do It

Delegation and systemization is really important for growing teams. Those activities should help reveal what we need you to do more than anybody else.
What does your team need you – and only you – to do?
Do that today. We’re relying on you.

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675: Mediocrity vs Creativity

Creativity might not work.
Social media posts that routinely share awards and team members favorite coffee won’t get you any attention. Nobody cares. But it’s safe and easy. You can pay anybody to make these.

You are creating what matters.

So how can we help you
sell it better & make more impact?

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