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523: Your Business Is Being Watched

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It’s not obvious to you, and you may not feel it yet, but you’re being watched:

  • Consistently high-quality experiences are very, very rare. When folks encounter one, they often share it with those we know, even if we aren’t CC’d on every chat.
  • Consistently showing up for those you wish to serve with meaningful, valuable acts of service does not go unnoticed, even if you can’t measure it in Likes.
  • Consistently going beyond what we would expect of you in care, service, and ethical advantage does not go unnoticed, even if you can’t feel the eyes on you.

If you do great work and you tell your story effectively, some will take notice. Not in tsunamis of monetized engagement, but in drips and drops, over time.

Tip: If you’ve got the ‘great work’ part covered, check out for the ‘tell your story effectively so people will take notice’ part.


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Helping teams doing work that matters, do more of what matters.


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Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

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609: The Little Things We Buy

There are many items that we must keep stocked in our companies. These are just three that are frequently ‘out of stock’. Do you have enough respect, discipline and empathy in stock for your customers?

You are creating what matters.

So how can we help you
sell it better & make more impact?

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