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523: Your Business Is Being Watched

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It’s not obvious to you, and you may not feel it yet, but you’re being watched:

  • Consistently high-quality experiences are very, very rare. When folks encounter one, they often share it with those we know, even if we aren’t CC’d on every chat.
  • Consistently showing up for those you wish to serve with meaningful, valuable acts of service does not go unnoticed, even if you can’t measure it in Likes.
  • Consistently going beyond what we would expect of you in care, service, and ethical advantage does not go unnoticed, even if you can’t feel the eyes on you.

If you do great work and you tell your story effectively, some will take notice. Not in tsunamis of monetized engagement, but in drips and drops, over time.

Tip: If you’ve got the ‘great work’ part covered, check out BuiltForImpact.net for the ‘tell your story effectively so people will take notice’ part.

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Helping teams doing work that matters, do more of what matters.

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Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

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678: Getting What You Ordered

We get what we order. Sometimes we don’t order well, sometimes we don’t order specifically enough. Sometimes we’re not brave enough to send it back if it was genuinely wrong. But we always get what we order.

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677: Anticomfort

Doing the right thing isn’t usually very comfortable.
It may not be comfortable, but there’s comfort to be found in the knowledge that you’re building a better future.

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676: We Need You To Do It

Delegation and systemization is really important for growing teams. Those activities should help reveal what we need you to do more than anybody else.
What does your team need you – and only you – to do?
Do that today. We’re relying on you.

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675: Mediocrity vs Creativity

Creativity might not work.
Social media posts that routinely share awards and team members favorite coffee won’t get you any attention. Nobody cares. But it’s safe and easy. You can pay anybody to make these.

You are creating what matters.

So how can we help you
sell it better & make more impact?

Built For Impact

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BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.

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DifferenceMakr

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