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522: Going Beyond Market Scarcity

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We like scarcity.

Owning something rare is cool. The tension to buy something that may not be available tomorrow can be a thrill. There’s something better, though:

  • Scarcity works by excluding many. Limited-run items designed to make you feel exclusive, and it’s designed to move product. Buy now or you’re out.
  • Inclusion works by including many. WhatsApp (like the Web) works well because everyone is on it. The more people who use it, the better the experience becomes.
  • What about using both? Something for your whole tribe to belong to, with limited-run items designed to celebrate the most passionate community members. Power in inclusivity, power in exclusivity.

If you’re trying to create exclusivity (or, worse, false-scarcity) consider what it could do for those you wish to serve by instead creating inclusivity. Then celebrate your champions: you need them as much as they need you.

Tip: Getting the messaging right for this sort of thing can be tricky. BuiltForImpact.net helps make it simple.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

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678: Getting What You Ordered

We get what we order. Sometimes we don’t order well, sometimes we don’t order specifically enough. Sometimes we’re not brave enough to send it back if it was genuinely wrong. But we always get what we order.

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677: Anticomfort

Doing the right thing isn’t usually very comfortable.
It may not be comfortable, but there’s comfort to be found in the knowledge that you’re building a better future.

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676: We Need You To Do It

Delegation and systemization is really important for growing teams. Those activities should help reveal what we need you to do more than anybody else.
What does your team need you – and only you – to do?
Do that today. We’re relying on you.

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675: Mediocrity vs Creativity

Creativity might not work.
Social media posts that routinely share awards and team members favorite coffee won’t get you any attention. Nobody cares. But it’s safe and easy. You can pay anybody to make these.

You are creating what matters.

So how can we help you
sell it better & make more impact?

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