May 17, 2019 Daily Post
We like scarcity.
Owning something rare is cool. The tension to buy something that may not be available tomorrow can be a thrill. There’s something better, though:
If you’re trying to create exclusivity (or, worse, false-scarcity) consider what it could do for those you wish to serve by instead creating inclusivity. Then celebrate your champions: you need them as much as they need you.
Tip: Getting the messaging right for this sort of thing can be tricky. BuiltForImpact.net helps make it simple.