Who’s your competition? Doesn’t matter, you made it up, and you play by those rules by choice. Choose to compete, or choose to change the rules. Your choice.
May 17 2019
We like scarcity.
Owning something rare is cool. The tension to buy something that may not be available tomorrow can be a thrill. There’s something better, though:
- Scarcity works by excluding many. Limited-run items designed to make you feel exclusive, and it’s designed to move product. Buy now or you’re out.
- Inclusion works by including many. WhatsApp (like the Web) works well because everyone is on it. The more people who use it, the better the experience becomes.
- What about using both? Something for your whole tribe to belong to, with limited-run items designed to celebrate the most passionate community members. Power in inclusivity, power in exclusivity.
If you’re trying to create exclusivity (or, worse, false-scarcity) consider what it could do for those you wish to serve by instead creating inclusivity. Then celebrate your champions: you need them as much as they need you.
Tip: Getting the messaging right for this sort of thing can be tricky. BuiltForImpact.net helps make it simple.