When we talk to the marketplace-and it listens-it’s trying to figure out who your message is for: them, or yourself?
- “# secrets to (desire) without (roadblock)” – The online marketing world is fixated upon ‘formulas’ like this which promise untold riches to all who use it. The focus? Yourself and your wallet. It is the bait, they are the fish. The market understands this. That’s why they’re skeptical.
- “Tell me about your problem” – This ‘formula’ is usually reserved for medical professionals and priesthood. The act of caring enough to learn what a problem is, and helping solve it. You are the doctor, they are the patient. The market isn’t used to this. That’s why it’s refreshing.
Your marketing message hurts or heals your market-there is no middle ground. Which is yours?
Tip: If you want to be certain your marketing message heals vs hurts your market (it is always one or the other) check out BuiltForImpact.net.