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521: What Our Words Say About Us

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When we talk to the marketplace-and it listens-it’s trying to figure out who your message is for: them, or yourself?

  • “# secrets to (desire) without (roadblock)” – The online marketing world is fixated upon ‘formulas’ like this which promise untold riches to all who use it. The focus? Yourself and your wallet. It is the bait, they are the fish. The market understands this. That’s why they’re skeptical.
  • “Tell me about your problem” – This ‘formula’ is usually reserved for medical professionals and priesthood. The act of caring enough to learn what a problem is, and helping solve it. You are the doctor, they are the patient. The market isn’t used to this. That’s why it’s refreshing.

Your marketing message hurts or heals your market-there is no middle ground. Which is yours?

Tip: If you want to be certain your marketing message heals vs hurts your market (it is always one or the other) check out BuiltForImpact.net.

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Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.

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Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

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609: The Little Things We Buy

There are many items that we must keep stocked in our companies. These are just three that are frequently ‘out of stock’. Do you have enough respect, discipline and empathy in stock for your customers?

You are creating what matters.

So how can we help you
sell it better & make more impact?

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