What’s a million dollars worth if you don’t use it properly?
What’s a week of uninterrupted time to work if you don’t use it properly?
Misallocated effort is what holds us back:
Having a great website, but only sending paid traffic to a drag-n-drop landing page that took only minutes to prepare. Where your message doesn’t shine through. Your mission is missing, as is the level of care you bring to your work. What if your site was able to do the work of a landing page, allocating energy where you need it?
Having a great car, but only driving it once every three weeks because you’re never home (or never leaving home). Lovely vehicle, but depreciating in the garage. What if your resources were spent where you actually spend your time, to enhance your journey through life where it counts, for you?
Having a great company, but only investing time in the short-term gains because the big vision is important, not urgent. What if urgent is permitted to continue for so long, that your collective team vision is never realized? What if you spent as much time investing in your vision as you did putting out the daily fires?
We rarely have energy, potential, or money problems. We have misallocation problems. Are you investing in the mission you set out to achieve?
Tip: If a free investment in enhancing your company’s marketing message seems like a good deal, head over to BuiltForImpact.net.
“What will it take” nurtures mindful contributions of time and cash, enabling them to be efficient and essentialist with their resources. This mindset outperforms and outlasts chaotic competitors stuck doing whatever it takes.
The tools are designed to prevent people from solving problems. Otherwise they’d optimize their designs for connecting with the right people and fostering relationships, instead of pandering for Likes and rewarding consumption. You’re not supposed to leave, remember? Because ads.
Important work needs no reactive behavior. If you’re moving fast, you’re reacting to things that come your way, rather than really considering things and acting in their best interests.
Slow is smooth, and smooth is fast.
“The path to success is to not buy sensationalist crap like this. Focus on doing your meaningful work for those you wish to serve, no shortcuts.”
I decided to save you the embarrassment by writing this blog post instead.