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514: Will You Make History?

What is history? The stories we tell in retrospect. We have two choices when it comes to history:

  • We can make history: We do this when we write the story that others tell. Every legend is a story told by someone. History makers make history by controlling the narrative and telling a story that spreads.
  • We can let history forget us: If we don’t tell a story worth sharing, we don’t make it into the history books. Most companies don’t make the history books for this reason: they tend to be terrible storytellers.

Want to make history? Tell a story that will stand the tests of time. History only remembers the stories worth telling.

Tip: Companies doing good work owe it to their market to make history. We made BuiltForImpact.net to help companies stand out with a message worth sharing.

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Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.

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Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

521: What Our Words Say About Us

When we talk to the marketplace-and it listens-it’s trying to figure out who your message is for: them, or yourself?
Your marketing message hurts or heals your market-there is no middle ground. Which is yours?

You are creating what matters.

So how can we help you
sell it better & make more impact?

Built For Impact

BuiltForImpact Websites

by Fairhead Creative

BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.

Mosaic

Mosaic Marketing Optimization

by Fairhead Creative

Mosaic is a marketing optmization platform to give you specific actionable ROI-calculated recommendations rather than just data.

Differencemakr

DifferenceMakr

by Fairhead Media

DifferenceMakr is an upcoming preeminent resource for those who want to make a difference.

Marketing Review

Insights & Creative Marketing Review

by Fairhead Creative

Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.