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514: Will You Make History?

What is history? The stories we tell in retrospect. We have two choices when it comes to history:

  • We can make history: We do this when we write the story that others tell. Every legend is a story told by someone. History makers make history by controlling the narrative and telling a story that spreads.
  • We can let history forget us: If we don’t tell a story worth sharing, we don’t make it into the history books. Most companies don’t make the history books for this reason: they tend to be terrible storytellers.

Want to make history? Tell a story that will stand the tests of time. History only remembers the stories worth telling.

Tip: Companies doing good work owe it to their market to make history. We made BuiltForImpact.net to help companies stand out with a message worth sharing.

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Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.

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Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

586: Social Proof VS Ego Stroke

It’s all about the customer, not the business, and that’s why most companies don’t choose these endorsements. They like the ones that make them feel good, instead. Which will you choose for your website?

582: Unnatural Marketing

Your natural enables your genius. Their natural makes those breakthroughs theirs. Those who compete against you are unlikely to understand this. That’s your advantage.

You are creating what matters.

So how can we help you
sell it better & make more impact?

Built For Impact

BuiltForImpact Websites

by Fairhead Creative

BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.

Mosaic

Mosaic Marketing Optimization

by Fairhead Creative

Mosaic is a marketing optmization platform to give you specific actionable ROI-calculated recommendations rather than just data.

Differencemakr

DifferenceMakr

by Fairhead Media

DifferenceMakr is an upcoming preeminent resource for those who want to make a difference.

Marketing Review

Insights & Creative Marketing Review

by Fairhead Creative

Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.