What is history? The stories we tell in retrospect. We have two choices when it comes to history:
We can make history: We do this when we write the story that others tell. Every legend is a story told by someone. History makers make history by controlling the narrative and telling a story that spreads.
We can let history forget us: If we don’t tell a story worth sharing, we don’t make it into the history books. Most companies don’t make the history books for this reason: they tend to be terrible storytellers.
Want to make history? Tell a story that will stand the tests of time. History only remembers the stories worth telling.
Tip: Companies doing good work owe it to their market to make history. We made BuiltForImpact.net to help companies stand out with a message worth sharing.
“What will it take” nurtures mindful contributions of time and cash, enabling them to be efficient and essentialist with their resources. This mindset outperforms and outlasts chaotic competitors stuck doing whatever it takes.
The tools are designed to prevent people from solving problems. Otherwise they’d optimize their designs for connecting with the right people and fostering relationships, instead of pandering for Likes and rewarding consumption. You’re not supposed to leave, remember? Because ads.
Important work needs no reactive behavior. If you’re moving fast, you’re reacting to things that come your way, rather than really considering things and acting in their best interests.
Slow is smooth, and smooth is fast.
“The path to success is to not buy sensationalist crap like this. Focus on doing your meaningful work for those you wish to serve, no shortcuts.”
I decided to save you the embarrassment by writing this blog post instead.