May 09, 2019     Daily Post

Will You Make History?

What is history? The stories we tell in retrospect. We have two choices when it comes to history:

  • We can make history: We do this when we write the story that others tell. Every legend is a story told by someone. History makers make history by controlling the narrative and telling a story that spreads.
  • We can let history forget us: If we don’t tell a story worth sharing, we don’t make it into the history books. Most companies don’t make the history books for this reason: they tend to be terrible storytellers.

Want to make history? Tell a story that will stand the tests of time. History only remembers the stories worth telling.

Tip: Companies doing good work owe it to their market to make history. We made BuiltForImpact.net to help companies stand out with a message worth sharing.