If you want to sell more effectively so you can stay at the top of your choice of market, you have to continue learning about, caring about and connecting with that choice of market.
514: Will You Make History?
May 9 2019
What is history? The stories we tell in retrospect. We have two choices when it comes to history:
- We can make history: We do this when we write the story that others tell. Every legend is a story told by someone. History makers make history by controlling the narrative and telling a story that spreads.
- We can let history forget us: If we don’t tell a story worth sharing, we don’t make it into the history books. Most companies don’t make the history books for this reason: they tend to be terrible storytellers.
Want to make history? Tell a story that will stand the tests of time. History only remembers the stories worth telling.
Tip: Companies doing good work owe it to their market to make history. We made BuiltForImpact.net to help companies stand out with a message worth sharing.
