Innovation sounds exciting, futuristic, lucrative. But without its bigger brother, it’s just a distraction.
What’s the big brother.
Innovation without a strong message creates more distraction than progress. When we’re not clear on who we’re serving and how they need our help, we can’t innovate to their benefit. We’re as likely to go in the wrong direction as we are the right one.
Innovation with a strong message creates progress for our company and those it exists to serve. When we’re clear on who we’re serving, and what they need to hear, all new ideas are born from a desire to serve our audience. We’re not limited to mimicking competition, but enabled to create quantum-leaps in service.
Messaging is massively underrated compared to its little brother, Innovation. But we need a clear message to stand out, sell more, and make an impact. Tools like BuiltForImpact.net–designed specifically to get messaging right–will help us unlock our messaging and innovation potential.
“What will it take” nurtures mindful contributions of time and cash, enabling them to be efficient and essentialist with their resources. This mindset outperforms and outlasts chaotic competitors stuck doing whatever it takes.
The tools are designed to prevent people from solving problems. Otherwise they’d optimize their designs for connecting with the right people and fostering relationships, instead of pandering for Likes and rewarding consumption. You’re not supposed to leave, remember? Because ads.
Important work needs no reactive behavior. If you’re moving fast, you’re reacting to things that come your way, rather than really considering things and acting in their best interests.
Slow is smooth, and smooth is fast.
“The path to success is to not buy sensationalist crap like this. Focus on doing your meaningful work for those you wish to serve, no shortcuts.”
I decided to save you the embarrassment by writing this blog post instead.