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513: Innovation and Messaging

Innovation sounds exciting, futuristic, lucrative. But without its bigger brother, it’s just a distraction.

What’s the big brother.


  • Innovation without a strong message creates more distraction than progress. When we’re not clear on who we’re serving and how they need our help, we can’t innovate to their benefit. We’re as likely to go in the wrong direction as we are the right one.
  • Innovation with a strong message creates progress for our company and those it exists to serve. When we’re clear on who we’re serving, and what they need to hear, all new ideas are born from a desire to serve our audience. We’re not limited to mimicking competition, but enabled to create quantum-leaps in service.

Messaging is massively underrated compared to its little brother, Innovation. But we need a clear message to stand out, sell more, and make an impact. Tools like–designed specifically to get messaging right–will help us unlock our messaging and innovation potential.

Is your message clear enough?


Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.


Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

The Huffington Post Inc. Amazon
Podcasts TNW Barnes&Noble
The Huffington Post Inc. Amazon Barnes&Noble Podcasts TNW

My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

586: Social Proof VS Ego Stroke

It’s all about the customer, not the business, and that’s why most companies don’t choose these endorsements. They like the ones that make them feel good, instead. Which will you choose for your website?

582: Unnatural Marketing

Your natural enables your genius. Their natural makes those breakthroughs theirs. Those who compete against you are unlikely to understand this. That’s your advantage.

You are creating what matters.

So how can we help you
sell it better & make more impact?

Built For Impact

BuiltForImpact Websites

by Fairhead Creative

BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.


Mosaic Marketing Optimization

by Fairhead Creative

Mosaic is a marketing optmization platform to give you specific actionable ROI-calculated recommendations rather than just data.



by Fairhead Media

DifferenceMakr is an upcoming preeminent resource for those who want to make a difference.

Marketing Review

Insights & Creative Marketing Review

by Fairhead Creative

Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.