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March 12, 2019 Daily Post
A winning plan may win for a while. What about when it stops working?
And when the next one stops working, or if it never works to begin with? We need a ‘best, worst-case scenario’:
The negative cascade of “what if”s will lead you toward stronger, more robust, more disruptive ideas that will give today’s plans a run for their money.
Unless you’re absolutely certain, plan to lose, to win.
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