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443: Are You An Accidental Expert? ​

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If you do something for long enough, you’ll be an expert at it, for better or worse:

  • An expert craftsman is someone who practices a craft for long enough to be perceived as better at it than somebody else is. If you’re practicing a lot, you might just have something valuable to share with the world.
  • An expert whiner is someone who looks negatively (no, it’s not being a ‘realist’) at things for long enough that everything seems negative to you. This is a habit more tough to quit than smoking, so watch those thoughts.
  • An expert leader is someone who lead others for long enough to figure out how to finally do it right. You don’t need to be perfect or profound to be an expert, you merely need to be getting it right, at long last.

For better or worse, if you stick at something long enough you’ll become an expert at it. T’is a blessing and a curse. Choose wisely.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters for the betterment of your cause.

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941: Avoid Opinion Neutrality

People don’t just buy your products. They buy why they exist. They buy as an expression of a shared belief.
If you’re opinion neutral, there’s no reason to buy beyond the need for an essential, marginalized commodity.
Are you opinion neutral? How can you be a little more yourself, for the benefit of your work and for those you wish to serve?

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940: They’ll Steal, That’s Fine

They’ll steal, that’s fine. I’ve had bodies of work stolen, even falsely attributed in award ceremonies – things that I made, and worked hard on – they‘ll steal, that’s fine.
In some cases, it’s indefensible; in others, our attorneys took care of it (and then some).

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939: The Disease Is The Cure

Don’t know how to make the sale? Sell more. You’ll find the pain behind the pain that needs solving, by spending more time with those you wish to serve. The disease (sales problems) is the cure (just keep selling).
What are you struggling with?

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938: Your Selfish Secret

When you’re not that great, and everyone knows it, you’re safely discarded by the market.
When you’re the best, and everyone knows it, you’re able to influence significant change.
Are you being a selfish secret? What are you going to do about it?

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937: Connecting With Ideal Clients

When you go where they are and you call upon those who are not ideal – by casting a broad net or by focusing on the wrong people – then you will, naturally, attract lukewarm interest from an unpredictable array of individuals.
When you go where they are and you call upon those who are ideal – very specifically – the right people will be the ones to respond.

You are creating what matters.

How can we help you sell it better and make more impact?

Built For Impact

BuiltForImpact Websites

by Fairhead Creative

BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.

Marketing Isn't About You

Marketing Isn't About You

by Adam Fairhead

Our latest book to help you understand the two things that matters if you sell things that matter. Get 3 chapters free:

Marketing Review

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by Fairhead Creative

Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.