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393: On writing the date wrong ​

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How many weeks does it take you to write the date right after the new year?

I struggle with it for far longer than I’d care to admit:

  • It’s not 2018 anymore. Our hands don’t seem to catch up to that fact until we’ve started writing 2019 often enough for it to sink in.
  • So start writing 2019. Write the story of January 2019; make so many contributions to your work that 2018 becomes a distant memory.
  • 2018’s successes are so last year. It’s time to do 2019’s work, build 2019’s products, and face 2019’s challenges.

Make 2019 so great that you struggle to write 2020 when the time comes.

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Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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609: The Little Things We Buy

There are many items that we must keep stocked in our companies. These are just three that are frequently ‘out of stock’. Do you have enough respect, discipline and empathy in stock for your customers?

You are creating what matters.

So how can we help you
sell it better & make more impact?

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