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390: Things have changed ​

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From emerging market verticals to better customer service, the old ways keep fading away:

  • What we were doing 2 years ago doesn’t matter anymore. Things have changed, the market wants more from us now than it did back then.
  • What we almost did last year is now make-or-break. We can take the opportunity, or let it become the previous point. Is it worth trying, at last?
  • What we thought we might do next year needs our attention today. Next year will arrive as fast as this one did, and others may have gotten a head start by then.

If we care about those we serve, it’s our responsibility to be the change for their benefit. Our competition can follow if they choose.

Things have changed. What are you going to do about it?

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Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.

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Book

Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

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609: The Little Things We Buy

There are many items that we must keep stocked in our companies. These are just three that are frequently ‘out of stock’. Do you have enough respect, discipline and empathy in stock for your customers?

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608: Your Customers Have Trust Issues

The act of enabling this trust receives far less documentation; here the narrative you share with the market can’t just be good, it must be great. Your job isn’t just to help others see how great you are. It’s to help others see how great they can be.

You are creating what matters.

So how can we help you
sell it better & make more impact?

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