390: Things have changed ​

From emerging market verticals to better customer service, the old ways keep fading away:

  • What we were doing 2 years ago doesn’t matter anymore. Things have changed, the market wants more from us now than it did back then.
  • What we almost did last year is now make-or-break. We can take the opportunity, or let it become the previous point. Is it worth trying, at last?
  • What we thought we might do next year needs our attention today. Next year will arrive as fast as this one did, and others may have gotten a head start by then.

If we care about those we serve, it’s our responsibility to be the change for their benefit. Our competition can follow if they choose.

Things have changed. What are you going to do about it?

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

466: Taking Care Of You To Take Care Of Business

Ever noticed how you never feel inspired to work on anything important after eating cheap pizza? Junk food is bad for business: It’ll fog you brain and drain your focus. A 10-hour work day may yield only 2-3 hours of useful output. Your mind is fed by your gut: An unhealthy gut creates an unhealthy […]

465: Why nobody wants your sales coupon anymore ​

As enticing as they can be (albeit a little desperate) there’s a better option for the enlightened consumer of today: Coupons are for people who are already interested. But what gets them interested? Unless it’s the mere pursuit of a bargain, initial interest must come from somewhere altogether more emotional. We want to buy things […]

463: Ad value = Add value ​

Your secret recipe is about to be exposed. Ads that sell are dying: Not because they used to be good and now they’re not. But because they were never that good and prospects got wise to it. Ads that serve are rising: Not because it’s a new trend we should all hop on. But because […]

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