381: Changing characters ​

Between Christmas and New Year lies a few strange days where nobody really knows what day it is. We feel ready for change in the new year. But are we really?

  • The character we play in life can change whenever we choose, yet we’re hooked on playing the role rather than breaking the mold.
  • Changing characters is weird to start with, whether it’s modifying a behavior we’re known for, or Jim Halpert starring in a Tom Clancy movie.
  • Our work benefits when we remember the new character might better serve our work, our team, and our collective goals.

It’s only weird to see Jim–err, John, in a serious role for a couple of episodes. Then the new identity suits the role much better than Jim ever could.

How could 2019 benefit from a modification of the character you play?

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466: Taking Care Of You To Take Care Of Business

Ever noticed how you never feel inspired to work on anything important after eating cheap pizza? Junk food is bad for business: It’ll fog you brain and drain your focus. A 10-hour work day may yield only 2-3 hours of useful output. Your mind is fed by your gut: An unhealthy gut creates an unhealthy […]

465: Why nobody wants your sales coupon anymore ​

As enticing as they can be (albeit a little desperate) there’s a better option for the enlightened consumer of today: Coupons are for people who are already interested. But what gets them interested? Unless it’s the mere pursuit of a bargain, initial interest must come from somewhere altogether more emotional. We want to buy things […]

463: Ad value = Add value ​

Your secret recipe is about to be exposed. Ads that sell are dying: Not because they used to be good and now they’re not. But because they were never that good and prospects got wise to it. Ads that serve are rising: Not because it’s a new trend we should all hop on. But because […]

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