Today is all about gifts. What makes a good gift? Care:
- A signed golfball that costs only a few dollars is worth far more than an expensive gift… to a golf enthusiast.
- A gift card is only a nice gift for the brand fanatic. For everyone else, it just says, “I don’t know you at all.”
- The time of someone who has no time is worth more than their dollars to those who really wish to see them.
Gifts shouldn’t answer the question, “how much did you spend on me?” but rather, “how much do you care about me and my goals?”