Who’s your competition? Doesn’t matter, you made it up, and you play by those rules by choice. Choose to compete, or choose to change the rules. Your choice.
December 23 2018
…is that we are then held to a higher standard, including in our spending and investing:
- Quality claims are a lie if we don’t invest enough in our work. The dissonance between what we claim and what we do will only confuse our audience. E.g. having a cheap website with bad copy, when you sell “high quality” products or services.
- Mission claims are a lie if we invest too much in the wrong areas, or too little in the right ones. E.g. claiming to support a cause while only donating 1% of profits from some expensive office.
Doing great work is a privilege but also a responsibility. The two must go together.