…is that we are then held to a higher standard, including in our spending and investing:
Quality claims are a lie if we don’t invest enough in our work. The dissonance between what we claim and what we do will only confuse our audience. E.g. having a cheap website with bad copy, when you sell “high quality” products or services.
Mission claims are a lie if we invest too much in the wrong areas, or too little in the right ones. E.g. claiming to support a cause while only donating 1% of profits from some expensive office.
Doing great work is a privilege but also a responsibility. The two must go together.
“What will it take” nurtures mindful contributions of time and cash, enabling them to be efficient and essentialist with their resources. This mindset outperforms and outlasts chaotic competitors stuck doing whatever it takes.
The tools are designed to prevent people from solving problems. Otherwise they’d optimize their designs for connecting with the right people and fostering relationships, instead of pandering for Likes and rewarding consumption. You’re not supposed to leave, remember? Because ads.
Important work needs no reactive behavior. If you’re moving fast, you’re reacting to things that come your way, rather than really considering things and acting in their best interests.
Slow is smooth, and smooth is fast.
“The path to success is to not buy sensationalist crap like this. Focus on doing your meaningful work for those you wish to serve, no shortcuts.”
I decided to save you the embarrassment by writing this blog post instead.