Doing business like Vegas

Vegas may be Sin City, but it still has some lessons for teams doing meaningful work:

• Over the top experience: It doesn’t do things half-way. Neither should we.
• Anything feels possible: For a price, boundaries are broken. Similarly, market boundaries shouldn’t hold us back.
• Addictive: It’s designed to keep you coming back. Similarly, we should keep those we serve eager to stay in our care.

We all get to have our own Bellagio fountains by doing business–in part–like Vegas.