Ever noticed how you never feel inspired to work on anything important after eating cheap pizza? Junk food is bad for business: It’ll fog you brain and drain your focus. A 10-hour work day may yield only 2-3 hours of useful output. Your mind is fed by your gut: An unhealthy gut creates an unhealthy […]
December 13 2018
This morning while exiting a plane, the speaker announced support for “our selected charity”. So close:
- Businesses are the change: It’s up to businesses to take ownership of problems, directly or directly. So far so good.
- Impersonal breeds inattention: The title’s phrasing suggests a disconnection – commoditizing the charity to just “a charity”.
- Business must get personal: If buyers are to care, the sellers need to care enough to integrate more intimately with the causes they exist to solve.
Having a selected charity is a good start. Now we need to go deeper.