The power in a meaningful company doing work that matters is in the people’s will to sustain the pursuit of being better. Nobody can take that away from you besides you.
December 13 2018
This morning while exiting a plane, the speaker announced support for “our selected charity”. So close:
- Businesses are the change: It’s up to businesses to take ownership of problems, directly or directly. So far so good.
- Impersonal breeds inattention: The title’s phrasing suggests a disconnection – commoditizing the charity to just “a charity”.
- Business must get personal: If buyers are to care, the sellers need to care enough to integrate more intimately with the causes they exist to solve.
Having a selected charity is a good start. Now we need to go deeper.