Who’s your competition? Doesn’t matter, you made it up, and you play by those rules by choice. Choose to compete, or choose to change the rules. Your choice.
December 13 2018
This morning while exiting a plane, the speaker announced support for “our selected charity”. So close:
- Businesses are the change: It’s up to businesses to take ownership of problems, directly or directly. So far so good.
- Impersonal breeds inattention: The title’s phrasing suggests a disconnection – commoditizing the charity to just “a charity”.
- Business must get personal: If buyers are to care, the sellers need to care enough to integrate more intimately with the causes they exist to solve.
Having a selected charity is a good start. Now we need to go deeper.