You think your work is the best. Best at what?
- Best at making you proud of having done it: This is an important factor. But remember not to confuse it with ‘best’ for the buyer.
- Best at making a certain outcome happen: This an important factor, too. But who decides the desired outcome, you or the buyer?
- Best for the buyer: This is an important factor. But remember to pursue it only if you’re able to combine it with #1.
While pursuing what you’re best at, remember to define ‘best’.