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362: What you’re best at ​

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You think your work is the best. Best at what?

  • Best at making you proud of having done it: This is an important factor. But remember not to confuse it with ‘best’ for the buyer.
  • Best at making a certain outcome happen: This an important factor, too. But who decides the desired outcome, you or the buyer?
  • Best for the buyer: This is an important factor. But remember to pursue it only if you’re able to combine it with #1.

While pursuing what you’re best at, remember to define ‘best’.

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Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.

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Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

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609: The Little Things We Buy

There are many items that we must keep stocked in our companies. These are just three that are frequently ‘out of stock’. Do you have enough respect, discipline and empathy in stock for your customers?

You are creating what matters.

So how can we help you
sell it better & make more impact?

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