357: The world got smaller ​

What’s the point…
When it comes to your meaningful work, the value you produce for the marketplace, and the story you tell… what’s the point?

Growth could mean creating jobs for people who may not otherwise have them, or to build a culture that changes the culture. Making great environments for people to do meaningful work is an acceptable byproduct of growth.

Your marketing doesn’t need to really understand you to get passable results. Yet when BuiltForImpact (a great website system) makes a focus on powerful storytelling website to transform brands, You feel how much the team cares about helping good companies succeed.

Go to conferences and events if they engage you and bring out the best in you for the benefit of your important work. Or stay home with your family if that engages you more, and let someone else to go. It’s a choice.

Tension is how you think things should be…but aren’t. Peace is embracing how they are… then resolving to do something about them.
When in doubt, build things to last.

By this token, good marketing should be fair…
…but great marketing should be unfair.
Are you being unfair to those you wish to serve?