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355: Underpriced platforms ​

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We like email. We like Google. We like saturated platforms. Unsaturated platforms? Not so much:

  • Underpriced and under-appreciated: We complain when Instagram changes its design or its advertising rules, despite being a platform we never had to pay for. Or about how much influencers “sell out”, despite having no idea how to price themselves. Opportunities snubbed.
  • Overpriced and well-loved: Running Google Ads after the big money moved in. Sending email blasts at full inboxes. We like these things because they feel safe and proven. It’s harder to compete, and that makes us comfortable.

Things change when they’re figuring themselves out. That spells ‘opportunity’. We should like that, right?

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Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.

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Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

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609: The Little Things We Buy

There are many items that we must keep stocked in our companies. These are just three that are frequently ‘out of stock’. Do you have enough respect, discipline and empathy in stock for your customers?

You are creating what matters.

So how can we help you
sell it better & make more impact?

Built For Impact

BuiltForImpact Websites

by Fairhead Creative

BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.

Mosaic

Mosaic Marketing Optimization

by Fairhead Creative

Mosaic is a marketing optmization platform to give you specific actionable ROI-calculated recommendations rather than just data.

Differencemakr

DifferenceMakr

by Fairhead Media

DifferenceMakr is an upcoming preeminent resource for those who want to make a difference.

Marketing Review

Insights & Creative Marketing Review

by Fairhead Creative

Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.