We like email. We like Google. We like saturated platforms. Unsaturated platforms? Not so much:
- Underpriced and under-appreciated: We complain when Instagram changes its design or its advertising rules, despite being a platform we never had to pay for. Or about how much influencers “sell out”, despite having no idea how to price themselves. Opportunities snubbed.
- Overpriced and well-loved: Running Google Ads after the big money moved in. Sending email blasts at full inboxes. We like these things because they feel safe and proven. It’s harder to compete, and that makes us comfortable.
Things change when they’re figuring themselves out. That spells ‘opportunity’. We should like that, right?