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355: Underpriced platforms ​

We like email. We like Google. We like saturated platforms. Unsaturated platforms? Not so much:

  • Underpriced and under-appreciated: We complain when Instagram changes its design or its advertising rules, despite being a platform we never had to pay for. Or about how much influencers “sell out”, despite having no idea how to price themselves. Opportunities snubbed.
  • Overpriced and well-loved: Running Google Ads after the big money moved in. Sending email blasts at full inboxes. We like these things because they feel safe and proven. It’s harder to compete, and that makes us comfortable.

Things change when they’re figuring themselves out. That spells ‘opportunity’. We should like that, right?

Podcast

Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.

LISTEN NOW
Book

Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

COMING SOON
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Podcasts TNW Barnes&Noble
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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

491: You Just Need One Thing

Expanding your work without focus or results is ‘diluting’, not ‘expanding’.
One acquisition channel, service system and retention model is all you need to grow to wild new heights.

488: “This might not work”

When we do work that matters, it’s important to remember, “this might not work”. Risk and responsibility come with the act of doing work that matters. If we can’t embrace it, why do it at all?

You are creating what matters.

So how can we help you
sell it better & make more impact?

Built For Impact

BuiltForImpact Websites

by Fairhead Creative

BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.

Mosaic

Mosaic Marketing Optimization

by Fairhead Creative

Mosaic is a marketing optmization platform to give you specific actionable ROI-calculated recommendations rather than just data.

Differencemakr

DifferenceMakr

by Fairhead Media

DifferenceMakr is an upcoming preeminent resource for those who want to make a difference.

Marketing Review

Insights & Creative Marketing Review

by Fairhead Creative

Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.