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349: It’s not how we do things ​

“It’s not how we do things” can be an empowering or limiting statement, depending on its context:

  • Because it’s not what our industry does. So do it. Un-learning industry rules and playing a different game frees us from commoditization and marginal service.
  • Because it’s not our culture. So don’t do it. Standing up for your team’s culture is a rarity that attracts others with similar values, be they comrades or clients.

Sometimes rules are for breaking. Sometimes they’re worth defending when everyone else has forgotten them.

Podcast

Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.

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Book

Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

491: You Just Need One Thing

Expanding your work without focus or results is ‘diluting’, not ‘expanding’.
One acquisition channel, service system and retention model is all you need to grow to wild new heights.

488: “This might not work”

When we do work that matters, it’s important to remember, “this might not work”. Risk and responsibility come with the act of doing work that matters. If we can’t embrace it, why do it at all?

You are creating what matters.

So how can we help you
sell it better & make more impact?

Built For Impact

BuiltForImpact Websites

by Fairhead Creative

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Mosaic

Mosaic Marketing Optimization

by Fairhead Creative

Mosaic is a marketing optmization platform to give you specific actionable ROI-calculated recommendations rather than just data.

Differencemakr

DifferenceMakr

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DifferenceMakr is an upcoming preeminent resource for those who want to make a difference.

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Insights & Creative Marketing Review

by Fairhead Creative

Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.