“The customer is always right” is a fast-track to commoditizing yourself into a replaceable cog. Do you have the confidence to show your market a better way?
November 24 2018
We quite like getting ready for things. But it’s a bad habit:
- Getting ready: An opportunity knocks, but you can’t yet answer. You’re under-resourced, ill-equipped, out of practice. Opportunity passes.
- Staying ready: An opportunity knocks, and you answer. The fire truck has gas in it. The script is memorized. You’re ready, already.
Getting ready is what we have to do when we don’t stay ready. Are you?