New work: This is the scary thing you’ve not done before. Lead the important call. Get on video. Embrace the new programming language. You feel like you’re not really working, and that makes you feel uncomfortable.
Old work: This is the thing you’re used to doing. Check off the to-do. Solve it the same way as before. Do what you did yesterday. You feel like you’re working, not growing, and that makes you feel uncomfortable, too.
Perhaps we need to remove ‘comfort’ from the decision-making process, then.
Growth could mean creating jobs for people who may not otherwise have them, or to build a culture that changes the culture. Making great environments for people to do meaningful work is an acceptable byproduct of growth.
Your marketing doesn’t need to really understand you to get passable results. Yet when BuiltForImpact (a great website system) makes a focus on powerful storytelling website to transform brands, You feel how much the team cares about helping good companies succeed.
Go to conferences and events if they engage you and bring out the best in you for the benefit of your important work. Or stay home with your family if that engages you more, and let someone else to go. It’s a choice.