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344: New work, old work ​

Every day, we’re faced with both types of work:

  • New work: This is the scary thing you’ve not done before. Lead the important call. Get on video. Embrace the new programming language. You feel like you’re not really working, and that makes you feel uncomfortable.
  • Old work: This is the thing you’re used to doing. Check off the to-do. Solve it the same way as before. Do what you did yesterday. You feel like you’re working, not growing, and that makes you feel uncomfortable, too.
Perhaps we need to remove ‘comfort’ from the decision-making process, then.

 

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Adam’s Daily Post

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Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

491: You Just Need One Thing

Expanding your work without focus or results is ‘diluting’, not ‘expanding’.
One acquisition channel, service system and retention model is all you need to grow to wild new heights.

488: “This might not work”

When we do work that matters, it’s important to remember, “this might not work”. Risk and responsibility come with the act of doing work that matters. If we can’t embrace it, why do it at all?

You are creating what matters.

So how can we help you
sell it better & make more impact?

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