“We didn’t expect this”: Confusion and panic are the byproducts of ill-planning and carelessness. A rational mind supposes things will not go to plan every time, all of the time. Planning to negotiate failure is as important as planning to negotiate success.
“You know what to do”: Systemized error-management is as important as systemized production because production is never perfect. When you know what to do, even problems become opportunities to demonstrate excellent service.
Growth could mean creating jobs for people who may not otherwise have them, or to build a culture that changes the culture. Making great environments for people to do meaningful work is an acceptable byproduct of growth.
Your marketing doesn’t need to really understand you to get passable results. Yet when BuiltForImpact (a great website system) makes a focus on powerful storytelling website to transform brands, You feel how much the team cares about helping good companies succeed.
Go to conferences and events if they engage you and bring out the best in you for the benefit of your important work. Or stay home with your family if that engages you more, and let someone else to go. It’s a choice.