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324: Looking beyond common sense ​

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Most markets, industries, and cultures have ‘common sense’:

  • “Common sense” is within our market. It’s common because everyone has it…in common. Lawn care does retainers. Agencies take a percentage of ad spend. Common.
  • “Uncommon sense” is everywhere else. Your market rules likely seem alien to other markets, going against what they would deem to be “common sense”.
  • Change exists outside of your idea of “common”. Market disruption often means taking another market’s “common sense” as your own. Markets don’t like when you break the rules. That’s why it’s called “disruptive”.

Common sense keeps us safe in the wilderness but marginalizes us in the marketplace. What happens if you consider taking leave of your (common) senses?

 

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters for the betterment of your cause.

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797: House Rules

Please, make the experience of doing business with your company as accommodating, delightful and memorable as you can. But for the benefit of everyone you serve, don’t sacrifice your “house rules”. They’re important for you and for those in your care.

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796: Play Your Game

Someone else made a bigger impact in their chosen field than you? Unless your mission is the same as theirs – unless you’re playing the exact same game – comparison makes no sense. Play your game.

You are creating what matters.

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sell it better & make more impact?

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