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322: Prestige vs Heritage ​

What’s the biggest difference between prestige and heritage?

How much it means to you:

  • What it ‘says’: This is a prestige parameter. Buyers choose to express it (such as with a display of wealth) or not (such as a commodity purchase). There are many options in this category.
  • What it ‘means’: This is a heritage parameter. An item either means something special, or it doesn’t. Be it a family heirloom or a monogrammed gift, it’s not prestige that gives it value, but heritage (where it came from, why it was made, what it represents).

The un-fired clay pot on my desk which I formed alongside my family is unique–one of a kind. It ‘means’ quality time spent with my family.

There’s no prestige there. Only heritage. And that makes it priceless.

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586: Social Proof VS Ego Stroke

It’s all about the customer, not the business, and that’s why most companies don’t choose these endorsements. They like the ones that make them feel good, instead. Which will you choose for your website?

582: Unnatural Marketing

Your natural enables your genius. Their natural makes those breakthroughs theirs. Those who compete against you are unlikely to understand this. That’s your advantage.

You are creating what matters.

So how can we help you
sell it better & make more impact?

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