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322: Prestige vs Heritage ​

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What’s the biggest difference between prestige and heritage?

How much it means to you:

  • What it ‘says’: This is a prestige parameter. Buyers choose to express it (such as with a display of wealth) or not (such as a commodity purchase). There are many options in this category.
  • What it ‘means’: This is a heritage parameter. An item either means something special, or it doesn’t. Be it a family heirloom or a monogrammed gift, it’s not prestige that gives it value, but heritage (where it came from, why it was made, what it represents).

The un-fired clay pot on my desk which I formed alongside my family is unique–one of a kind. It ‘means’ quality time spent with my family.

There’s no prestige there. Only heritage. And that makes it priceless.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters for the betterment of your cause.

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797: House Rules

Please, make the experience of doing business with your company as accommodating, delightful and memorable as you can. But for the benefit of everyone you serve, don’t sacrifice your “house rules”. They’re important for you and for those in your care.

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796: Play Your Game

Someone else made a bigger impact in their chosen field than you? Unless your mission is the same as theirs – unless you’re playing the exact same game – comparison makes no sense. Play your game.

You are creating what matters.

So how can we help you
sell it better & make more impact?

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