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322: Prestige vs Heritage ​

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What’s the biggest difference between prestige and heritage?

How much it means to you:

  • What it ‘says’: This is a prestige parameter. Buyers choose to express it (such as with a display of wealth) or not (such as a commodity purchase). There are many options in this category.
  • What it ‘means’: This is a heritage parameter. An item either means something special, or it doesn’t. Be it a family heirloom or a monogrammed gift, it’s not prestige that gives it value, but heritage (where it came from, why it was made, what it represents).

The un-fired clay pot on my desk which I formed alongside my family is unique–one of a kind. It ‘means’ quality time spent with my family.

There’s no prestige there. Only heritage. And that makes it priceless.

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707: Worth Is Relative

How much is your furniture worth?
I’m about to move countries. So there’s furniture for sale. How much is it worth?
Worth is relative. It’s not about the item on offer. It’s about the relationship, the focus, and the commitment to those in your care.

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705: Make Them

When you write a blog post and publish it, it becomes live for the whole world to see.
Surely, then, people who have the problem you’re presenting will read your post and move forward with your call to action, right?
However, the problem is this: “People” aren’t reading it.

You are creating what matters.

So how can we help you
sell it better & make more impact?

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