What’s the biggest difference between prestige and heritage?
How much it means to you:
What it ‘says’: This is a prestige parameter. Buyers choose to express it (such as with a display of wealth) or not (such as a commodity purchase). There are many options in this category.
What it ‘means’: This is a heritage parameter. An item either means something special, or it doesn’t. Be it a family heirloom or a monogrammed gift, it’s not prestige that gives it value, but heritage (where it came from, why it was made, what it represents).
The un-fired clay pot on my desk which I formed alongside my family is unique–one of a kind. It ‘means’ quality time spent with my family.
There’s no prestige there. Only heritage. And that makes it priceless.
Don’t worry, this will take a while… but that’s okay, soon you’ll have connection speeds that would complete this form in 100th the time.
Don’t patronize and pander. Instead, be right there with those you wish to serve.
Please, make the experience of doing business with your company as accommodating, delightful and memorable as you can. But for the benefit of everyone you serve, don’t sacrifice your “house rules”. They’re important for you and for those in your care.