“The customer is always right” is a fast-track to commoditizing yourself into a replaceable cog. Do you have the confidence to show your market a better way?
October 28 2018
When you don’t know how to do something, remember, you do:
- 20 years makes a big difference: There’s more information available to you in your pocket than The White House could access 20 years ago. It’s hard to not know things these days.
- 300 hours a minute: That’s how much video content is being uploaded to YouTube. If we want to learn how to do something, there’s likely to be a few videos covering it somewhere.
- Trial and error: Unless we’re doing open heart surgery, there’s likely to be a forum for practicing our work safely, privately, and inexpensively.
From now on, we only don’t know when we choose not to know.