“The customer is always right” is a fast-track to commoditizing yourself into a replaceable cog. Do you have the confidence to show your market a better way?
October 27 2018
Don’t wish for it to arrive, just yet:
- Longing for the goal misses the trip: If you don’t like the journey, why take the trip? It’s the journey there that you’re giving your life to.
- The prize at the end of life is death: It’s not arriving at death that makes life worth living, but how we lived along the way.
For teams doing important work, it can be easy to fixate on the difference we want to make. Don’t forget to enjoy the ride.