Who’s your competition? Doesn’t matter, you made it up, and you play by those rules by choice. Choose to compete, or choose to change the rules. Your choice.
October 26 2018
Most teams competing in the marketplace have a lot of worries, be they spoken or unspoken.
Many have simpler answers than we’d care to admit:
- If you’re premium, don’t worry about those who can’t afford it.
- If you’re niche, don’t worry about the outsiders that don’t understand it.
- If you’re viral, don’t worry about those who haven’t yet heard about it.
This all goes both ways. We can trace our worries back to what we ought to become in order to quell those worries.