Capture vs Contribute

Some brands use marketing to “capture” us.

They snag our emails and phone numbers, harassing us with their “earned attention” like we owe them something. They make you comfortable then jack up the prices because, well, you’re “captured”.

Other brands use marketing to “contribute” to us.

They send goodies to our emails if we want them, and create experiences so valuable we spread the word like we owe them something. They make you feel comfortable and don’t break their promises.

There’s usually a choice, in most markets.

Vote with your wallet.