Unavoidable

People seem to follow one of two things.

Internet celebrities, hustlers and tech-bros? Many of them follow the money, making and saying whatever must be made or said to increase their share.

Artists, writers, and other creatives? Many of them also follow the money. But others follow their love of their craft, making and saying whatever must be made or said to increase their love for their craft, and the contribution they can make with it.

It’s not usually hard to tell what a person follows. Spend a few moments talking with them and your gut will probably know.

We can’t really fully avoid the former. There are too many of them, powering too much of our infrastructure, to avoid them.

But we can certainly seek out the latter. And support them with our attention, our support, and our dollars. Because with enough support, they’ll be unavoidable, too.