313: Consistency with yourself

We see a lot of teams and individuals in the marketplace that are inconsistent with themselves:

  • Perception: A poser with a fancy car and a $30 website template sends a conflicted message. How clear is yours?
  • Value: Do you advertise your value but close on price? What does that communicate to your prospects?
  • Care: Are you more (or less) attentive to your clients as you are with prospects? What does that say about how much you care?

If your team were to be completely consistent with yourselves end-to-end, from attitude to attire, who is your company?

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