Show ’em some love

Google isn’t sending as many clicks anymore.

The shift to “zero click search” means many formerly-popular indie sites are losing up to 58% of their traffic since early 2024.

That’s over half in less than two years.

That stinks. The web thrives on open, decentralized effort from enthusiasts. It decays in closed, walled-gardens from corporations.

The only lesson to be learned here is, don’t trust the corporation to do the work of enthusiasts, and don’t expect the enthusiast’s work to look like the corporation’s.

Support your enthusiasts. Remember how your browser bookmarks work. Show ‘em some love. They won’t know you’re there rooting for them unless you show them.