You don't have to listen

Ever feel guilty for going the extra-extra mile when making things for those you serve?

I used to.

I’d hear a voice in my head saying, “It’s done, the customer will be happy with that, you need to move on to the next item on your list or you’re only going to slow you and your team down, it’s done, what are you doing, get on with it already.”

Listening to that voice is likely no bad thing.

But choosing not to listening to it is also no bad thing. If you want to be known for going that extra-extra mile. If you want to attract more customers like them, as a result of your care, your generosity, and their advocacy. If you want to show yourelf — and the world — that this is more than a job, this is a craft, and one you take very seriously.