Simplify everything else

My team uses Basecamp because all of the work is in one place.

Our marketing uses Brevo because all of the email and customer data is in one place.

Our animation pipeline uses Toon Boom products because everything from storyboard through to compositing is ine one place.

Our codebases use standard syntax and structure because every developer who touches it finds it easy and familiar.

Our scripts are written in .fdx files because every scriptwriter knows what to do with .fdx files.

“Simple and accessible” are key ingredients in our decision-making process, because it frees us up from thinking about the things that don’t matter.

So that we can focus our attention on the very few number of things that do.