Old and improved

What do we do when “new and improved” isn’t working?

When videogames get ridiculous prices and bloated with in-app purchases, enthusiasts produce gems like “Goldeneye X” to add their favorite improvements to their favorite old games.

When car manufacturers pepper their new offerings with subscription extras and annoying beeping features, enthusiasts turn to renovating their old rides and sharing an appreciation for vintage.

When big tech offerings become ad-laden, ai-stuffed and pricier without any improvements actual customers want, enthusiasts turn to linux distros and build on-ramps to open alternatives.

“New and improved” isn’t a given.

If you stop listening to customers, some will shift to “old and improved” instead.