On being a mster

“I can develop sites without a developer!” says the designer.

“I can design sites without a designer!” says the developer.

“I can write site copy without a copywriter!” says both of them.

“I can generate the whole thing without any of you!” says the site owner.

All of them are both right and wrong.

They’re right, in that it’s possible to marginalize every area they lack in taste or mastery, with slop.

They’re wrong, in that it’s impossible to know every mastery like the masters do, so they’ve no idea what magic they’re passing up by dismissing the masters.

It’s never been easier to be amateur… and, apparently, never been harder to be a master.