There is no 'everyone'

I wear a wristwatch I was given for Father’s Day.

It was my dream watch when I was in my early twenties.

You can pick them up for about £25 on eBay (depending on condition). It’s priceless to me.
Not just because it was my dream watch. But specifically because of who got it for me.

Other people have different dream watches. Most of them won’t share my dream.

They’ll all tell the time “the right way” for them. Yet “the right way” is completely different to them all.

When you try to create something for ‘everyone’, and they all have differing ideas of what they want…

How can you create for ‘everyone’, really?

Maybe there is no ‘everyone’.

Maybe there’s a much larger number of people in the niche of “someone” you choose, than in the pool of “everyone”.

Better just choose your “someone”, then.