When in doubt, look at the stories

There are two stories being told, when you build something.

The first is the story you tell others. Every product, service and project is a story. The way we express it and connect with it is a story. If something isn’t working, consider looking at the story, and see what might want to change there.

The second is the story you tell yourself. Every creator tells themselves a story. The way we relate to the work we put into the world is a story. If something isn’t working, consider looking at your story, and see if you’re being too hard on yourself, expecting results too early, or any number of other inner-dialog issues that could be holding you back.

When in doubt, look at the stories.