Simplicity removes hiding places

How do you know if your marketing is working?

If your marketing team increases MQLs, but close rates decline because lead quality is down… is your marketing working?

If your post-sale team’s new referral system creates new MQLs, but SDRs take the credit despite flat reception… is your marketing working?

When things are so complex that everyone focuses on their own little piece of the puzzle just to make sense of what they do… is your marketing working?

It’s tough to answer. Everyone defines success differently, and none of the definitions can truly answer whether or not marketing — all of it — is working.

It’s easier when everyone defines success the same way. For things to be simple enough that everyone can easily remember the entire plan regardless of their role, and how their actions contribute to the common goal.

No more places to hide. Everyone measured on their ability to execute the same plan. No blame games, no “that’s not my job” just one team, with one plan, and one goal.

Simplicity removes hiding places.