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307: Hoot selection

Life just keeps on happening, regardless of whether we perceive it as noise or focus.

We have choices.

  • Your noisy world is the same noisy world that everyone else deals with. They just don’t advertise it to you on social media. They may be selectively reveal themselves just as you do, or they may be using ‘hoot selection’.
  • Perpetuating the lie: if we pretend we don’t live in that world, something terrible happens: others may believe you. They may think they’re doing life wrong, and you may never find the help you need to grow.
  • Selectively giving a hoot: if you can’t–or aren’t–going to change something, consider removing it from view. Otherwise you’ll miss the things you could–and will.

Without ‘hoot selection’, we must live with the noise at full-volume. If you (and your team) is pursuing meaningful work, turn down the noise and focus on your signal.


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Helping teams doing work that matters, do more of what matters.


Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

491: You Just Need One Thing

Expanding your work without focus or results is ‘diluting’, not ‘expanding’.
One acquisition channel, service system and retention model is all you need to grow to wild new heights.

488: “This might not work”

When we do work that matters, it’s important to remember, “this might not work”. Risk and responsibility come with the act of doing work that matters. If we can’t embrace it, why do it at all?

You are creating what matters.

So how can we help you
sell it better & make more impact?

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