Contact Us

306: They don’t get it

There are parts of your work that others don’t understand. Sometimes, those ‘others’ are your buyers, and that’s an issue.

When “they don’t get it”, you have three options:

  • Nix it: Sometimes they don’t get it because it doesn’t matter. Take the opportunity to let go of something you’ve been holding onto for too long.
  • Teach it: Sometimes it does matter, you’re just not communicating well enough. Pour out valuable and insightful education onto those you serve.
  • Build it: Sometimes they “get it” but they can’t “do it”. Consider this your next product or service: an ode to those who needed more help and support than your current body of work provides.

Knowledge-gaps are full of potential. We get to choose if frustration or fascination is our response.


Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.


Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

The Huffington Post Inc. Amazon
Podcasts TNW Barnes&Noble
The Huffington Post Inc. Amazon Barnes&Noble Podcasts TNW

My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

491: You Just Need One Thing

Expanding your work without focus or results is ‘diluting’, not ‘expanding’.
One acquisition channel, service system and retention model is all you need to grow to wild new heights.

488: “This might not work”

When we do work that matters, it’s important to remember, “this might not work”. Risk and responsibility come with the act of doing work that matters. If we can’t embrace it, why do it at all?

You are creating what matters.

So how can we help you
sell it better & make more impact?

Built For Impact

BuiltForImpact Websites

by Fairhead Creative

BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.


Mosaic Marketing Optimization

by Fairhead Creative

Mosaic is a marketing optmization platform to give you specific actionable ROI-calculated recommendations rather than just data.



by Fairhead Media

DifferenceMakr is an upcoming preeminent resource for those who want to make a difference.

Marketing Review

Insights & Creative Marketing Review

by Fairhead Creative

Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.