There are parts of your work that others don’t understand. Sometimes, those ‘others’ are your buyers, and that’s an issue.
When “they don’t get it”, you have three options:
- Nix it: Sometimes they don’t get it because it doesn’t matter. Take the opportunity to let go of something you’ve been holding onto for too long.
- Teach it: Sometimes it does matter, you’re just not communicating well enough. Pour out valuable and insightful education onto those you serve.
- Build it: Sometimes they “get it” but they can’t “do it”. Consider this your next product or service: an ode to those who needed more help and support than your current body of work provides.
Knowledge-gaps are full of potential. We get to choose if frustration or fascination is our response.