306: They don’t get it

“The customer is always right” is a fast-track to commoditizing yourself into a replaceable cog. Do you have the confidence to show your market a better way?

What’s the first requisite step toward thriving and making a difference? Survival.
You can’t make a difference if you don’t survive. So survive, at all costs.

Expanding your work without focus or results is ‘diluting’, not ‘expanding’.
One acquisition channel, service system and retention model is all you need to grow to wild new heights.

Ever watched one of those TV shows like Kitchen Nightmares or Hotel Inspector?
The ones where a guru enters a restaurant or hotel and picks it to shreds, revealing 2-3 key alterations that will change their lives?

If you carry the phrase, “It’s my moral responsibility” into every opportunity to serve, you’ll serve more fully and intimately. In turn, it just so happens that you’ll get the other things you wanted, too.

When we do work that matters, it’s important to remember, “this might not work”. Risk and responsibility come with the act of doing work that matters. If we can’t embrace it, why do it at all?