“The customer is always right” is a fast-track to commoditizing yourself into a replaceable cog. Do you have the confidence to show your market a better way?
October 12 2018
It’s the same with business and bicycles: if you increase the resistance, you increase the value…
- Low-Resistance work is commoditized. Having an article published 30 years ago meant you were ‘somebody’. Now a new blog can be set up with its first post published within a half hour. The resistance decreased, and so did the value. We don’t get much of a workout while tootling along in first gear.
- High-Resistance work is valuable. Podcasts are still hard to set up. Cameras are still scary to talk to. With increased resistance comes increased perceived value. The resistance, much like a high-gear hill-climb, prevents most people from having the legs of a God.
Try increasing the resistance and see how the toil pays off.