305: Pursuing the resistance

It’s the same with business and bicycles: if you increase the resistance, you increase the value…

  • Low-Resistance work is commoditized. Having an article published 30 years ago meant you were ‘somebody’. Now a new blog can be set up with its first post published within a half hour. The resistance decreased, and so did the value. We don’t get much of a workout while tootling along in first gear.
  • High-Resistance work is valuable. Podcasts are still hard to set up. Cameras are still scary to talk to. With increased resistance comes increased perceived value. The resistance, much like a high-gear hill-climb, prevents most people from having the legs of a God.

Try increasing the resistance and see how the toil pays off.

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